The Greenery- Rubens packaging

With a turnover of 1.4 billion per year, The Greenery is one of the largest suppliers of fruit and vegetables in Europe. In 2008, The Greenery released two new apple varieties onto the market: Junami and Rubens. Kommerkors was asked to design appealing packaging to call attention to these new apple varieties.

Our design, cubic boxes with apple-shaped windows and printed with fun facts, was used for promotions in supermarkets and in public spaces such as railway stations. Thanks to the novel packaging, the new apple varieties gained extra attention during their introduction.