Penny Market - Small helpful things

For the international supermarket chain Penny Market in the Czech Republic, Kommerkors devised a successful loyalty campaign. Kommerkors designed 38 different kitchen aids, such as baking accessories, plates, spoons, napkin rings, graters and egg yolk separators. Customers receive these handy accessories together with two recipes as a gift when they spend over 10 euros on groceries.

The campaign appeals to young and old. With each of the 38 items, the customer receives two recipes, one for adults and one for children. And the ingredients for these recipes (such as self-raising flour, chocolate and eggs) are naturally available in the store, of course. The kitchen aids are practical collectors’ items. They fit in any kitchen and will last for years.