Auchan - Cultivamos o Bom
This fully customized campaign, in collaboration with Lumen Loyalty, highlights Auchan's 'Cultivamos o Bom' agricultural program. In Portugal, customers can collect personalized illustrated stickers and 3D puzzles that not only fill albums but also tell the story of sustainable farming practices and the dedication behind each product.
We focused on developing the cardboard, sustainable 3D puzzles, making it an interactive experience that puts transparency in the sourcing process front and center, while fostering a deeper appreciation and understanding of Auchan’s special products.
