Albert heijn - Boer’n leven (Farming life)
Kommerkors regularly designs striking promotional free gifts for Albert Heijn. Following the Hup Holland Hamsters of 2014, the Mini-farms stole the show that autumn. Albert Heijn asked us to come up with a promotional free gift that emphasises fresh products. We thought up the Mini-farms, which children can collect and with which they themselves can play at farming.
Together with TBWA we designed 24 different appealing Mini-farms: little models of people, animals, products, tools and a Campina milk tanker. What’s more, we designed a storage box in the shape of a farm. The Mini-farms, manufactured by Edison in the Netherlands, are made of recyclable cardboard and contain no additional packaging material. The little models can easily be pressed out from a cardboard sheet. On the sheet, moreover, there are curious facts about farm life (‘Did you know that horses prefer not to sleep lying down because they find that much too tiring?’).
