Albert Heijn - Mini Shop

Kommerkors has been designing striking collectible items for Albert Heijn for more than 15 years. The collaboration began with the 2010 FIFA World Cup, when Kommerkors created and developed “Beesie.” In the years that followed, other campaigns such as “Boerenleven” (Farming Life), “Koekenbakkers”, and “Winterdorpje” (Winter Village) were launched.

This year, Kommerkors — in close collaboration with Lumen Loyalty — has once again developed a new collectible campaign: “Start Your Own Mini Shop.” A promotion featuring 40 different buildable puzzles of supermarket miniatures.

During the three-week campaign period, millions of people in the Netherlands and Belgium were reached.

The campaign has been widely praised in the media for its educational and environmentally friendly approach.