Widek is a modern manufacturer of bicycle parts and cycling accessories. The company, founded in 1936, initially produced and sold only bicycle bells. Later, the range was expanded with numerous other products. So Widek is now also a major provider of handles, bungee straps, mud flaps, cycling skirts and plastic bicycle parts.

The design

Widek asked us to develop a new series of children’s bicycle bells. We decided to do this with as many existing parts as possible. So the collection could be extended in the simplest possible way with a new series of bells.

The children’s cycling bell was printed with a different image and was given a lever in the shape of an animal’s head or tail. That’s how we transformed bike bells into fun animal shapes.