38 clever kitchenaids
International supermarket chain Penny Market has launched a successful loyalty campaign in the Czech Republic, designed by the Dutch design studio Kommerkors. Penny customers can collect 38 different kitchen gadgets such as baking accessories, plates, spoons, napkin rings, grates and egg yolk separators. They get these handy accessories along with two recipes when they spend € 10 or more on groceries.
The campaign appeals to young and old. With each of the 38 items customers get two recipes, one for adults and one for children. And the ingredients for these recipes (such as flour, chocolate and eggs) are available in the store. In addition, the highly collectable kitchen utensils are sturdy and will last for years as a practical addition to every kitchen.